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The advisor profession / PLANNING GUIDE

Turn information into a better client conversation.

Broker-dealer and RIA developments, practice management, client service and professional standards.

THE PERIMETERReviewed September 19, 2026Guide · Questions · Checklist

A useful client conversation translates a development into the client’s actual facts. It should establish relevance, confirm the scope of the relationship and leave a clear record of what was discussed and what comes next.

Prepare before reaching out

Review the client’s stated goals, holdings, cash needs and agreed service scope. Choose the original source and the question the development raises. A market event should not become a generic reason to push a product.

Distinguish education from a recommendation

If a conversation becomes specific to a client, follow the requirements and procedures that apply to your role and firm. Use approved materials where required. Record relevant facts, alternatives, costs and conflicts rather than relying on a headline.

Make follow-up accountable

Agree on the next action, who owns it and when it will be revisited. Coordinate with the client’s tax and legal professionals within the client’s permissions. Keep marketing permission, service communication and referral requests distinct.

Four questions for a better conversation

  1. Why does this development matter to this client’s stated goals?
  2. What information is missing before making a recommendation?
  3. Which costs, conflicts or limitations should be explained?
  4. What is the documented next step and who is responsible?

A preparation checklist, not a suitability assessment. Selections stay on this page.

Continue with primary resources

FINRA rules and guidanceSEC investment advisers

General educational context. Rules, eligibility, costs and tax treatment depend on your circumstances and can change. Check the current source and seek appropriate professional advice.

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